CONSULTING LAB

THE PROJECT

Logotype, Graphic Identity, Branding, UI, UX, Web, Chile, Consulting, HR

ConsultingLab is a Chilean firm that provides consulting, people analytics and compensation services to other companies.

Considering the objectives of the company, its profile and the sector where it is located, we followed as a strategy for the design of the graphic identity of the brand a very sober style, stripped of unnecessary elements. We sought as a result an image that identifies with the corporate and not with the commercial, since it is a company that dialogues with other companies while maintaining a low profile.

This aesthetic guideline that we applied to the graphic brand and identifying elements, we also used it in the design proposal for their landing page, stationery and social media posts.

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