OCCARI
THE PROJECT
Logo, Graphic Identity, Packaging, Stationary, Spain, Skate, Surf, BMX, Clothing
Occari is a clothing brand from Spain, created with the aim of providing high quality products for skaters, bikers, surfers and climbers. Starting in their home country, their goal is to trade and make the brand known internationally.
The graphic identity strategy’s had the objective of designing an iconic brand, which would generate a quick identification and would be close to other brands in the sector.
The overall design is based on a very simple style, with a geometric symbol and logo in sans serif typography, a minimal color palette that allows easy application in digital and on the packaging and stationery elements, where easy-to-apply solutions were proposed.
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