Isodoro is a 100% Mexican women’s clothing brand from the city of Puebla with the objective of creating and selling high quality clothing through the internet. Years ago we collaborated designing their brand identity, packaging and stationery elements.
We defined the graphic elements with the objective of transmitting quality and simplicity. We designed a very simple logotype and in the symbol we represented the union of the two partners. We chose a minimal color palette in pastel tones and combined serif and sans-serif typefaces.